This award is to recognise a person or company which consistently offers outstanding levels of customer service.

The winner could be anything from an outstanding call-centre team to an individual working in a large store. It may even be a one-man-band business which goes that extra mile, or an individual in a small store who offers something different and helps bring a community together.

Word spreads fast in Jersey, particularly about those businesses that get things wrong. This award is for those who go that step further in order to make sure that their customers are happy with the service they receive and want to keep returning.